We developed and launched Good One, a purpose-driven brand with a strong emphasis on ethical values and community connection. Partnering with Special, we crafted the strategy, naming, identity, packaging, copy, and in-store experience. Good One stands out for its commitment to the planet and its people—donating products to Women’s Refuge, ensuring ethical manufacturing practices, and being proudly cruelty-free. This holistic approach delivers not just a product, but a meaningful connection with its customers.
We brought Good One to life in market through a multi-channel activation strategy. This included impactful out-of-home placements and close collaboration with radio stations, where on-air talent shared their personal experiences with the product. These authentic endorsements extended to social media, with presenters creating engaging short-form content that resonated with their audiences. In-store, we ensured Good One captured attention with prime placement, unmissable free-standing display units, and eye-catching shelf wobblers, creating a seamless journey from awareness to purchase.
Working with Jetts Fitness, we brought their Your Gym. Your Way. campaign to life by highlighting their unique selling points through a series of engaging and relatable stories. This multi-layered campaign was designed to resonate with a broad audience, emphasizing the flexibility and accessibility of Jetts.
We developed a suite of creative assets tailored to different platforms, ensuring maximum impact and reach. Awareness-driving video content was produced for YouTube, for Spotify we crafted targeted audio ads that connected with listeners during workout playlists or on-the-go moments, reinforcing the campaign's relevance. Supporting imagery was also created for high-impact placements on billboards and across digital platforms, ensuring a cohesive and visually striking presence both online and offline.
This integrated approach not only elevated brand awareness through storytelling and strategic execution, but also communicated Jetts Fitness’s commitment to offering a gym experience that fits seamlessly into their members' lifestyles.
Over the years, we’ve partnered with ghd Hair to bring their brand activations to life across the UK, Ireland, Australia, and New Zealand. These activations celebrated new product launches and innovations, offering beauty press, influencers, and content creators exclusive first looks at ghd’s latest advancements. With personalized 1:1 styling consultations from expert stylists, these events not only showcased the tools in action but also drove significant earned media coverage and boosted brand awareness.
From pop-up styling suites at Australian Fashion Week and high-profile festivals like Byron Bay's Splendour in the Grass and Hyde Park's British Summer Time Festival to consumer-facing activations at Westfield centers in London and Australia, each event was designed to captivate audiences. A standout highlight was the creation of a mobile salon inside a custom-built Airstream, which toured the UK from top to bottom, making stops in major cities and offering consumers a unique, on-the-go styling experience.
Our portfolio also includes an array of standout PR events, such as an overnight live photoshoot in London’s Canary Wharf for the Nocturne Collection and the ultimate on-the-go yacht party followed by a long lunch on New Zealand’s Waiheke Island to showcase the capabilites of their cordless straightener.
ghd’s brand strategy places a strong emphasis on content creation designed specifically for social media, aiming to inspire professional stylists and educate consumers alike. We’ve delivered a wide range of content that showcases ghd’s tools in action and highlights their versatility. From step-by-step styling tutorials that guide professionals through advanced techniques to bite sized self-style snippets for everyday users, aligning each piece with the latest trends and audience behaviors, our content consistently bridges the gap between expertise and accessibility.
In collaboration with The Warehouse and DDB Group Aotearoa, we launched A Christmas Spent Together as part of The Real Bargain brand platform. Inspired by the iconic slogan “Where everyone gets a bargain,” this campaign redefined the concept of a bargain, connecting heartfelt stories to affordably priced products.
The campaign reached consumers across TV, cinema, outdoor, MarketMedia, digital, social, and in-store channels, capturing the joy of togetherness and resonating deeply during the festive season. Named New Zealand's favorite Christmas ad of 2023 by The Research Agency, its success came from mastering the ‘Three R’s’:
Remarkable (Grab attention)
Rewarding (Entertain)
Remembered (Strong brand linkage).
As early adopters of the now-saturated trend of fake out-of-home digital placements, we partnered with Tribal to create a larger than life virtual Hot Wheels race track looping around Auckland's iconic Sky Tower.
This bold activation took over New Zealand's prime TikTok ad placement, the TopView, on Black Friday 2023, spotlighting a $1 deal that drove consumers in-store with excitement and urgency.
